Since its creation in the mid 19th century, denim has remained a constant source of inspiration and reinvention. It's interesting to note that most of the new players are neither American nor part of the traditional denim history, leaving to the original actors (Levi's and Co…) not that much room to remain relevant.
One of these newcomers is Fabric-Brand and Co. First launched in 2013, the brand took a radically different direction with its new Director of Fabric and Textiles, Hiroruki "Hiro" Ikuta. An informal training, first as a trading agent and then as domestic textile salesman, made him familiar with the specificities of the Japanese denim and brought him to open his own consulting textile agency three years later. He quickly started experimenting with fabrics, revisiting constructions and washes. His encounter with the Citizens of Humanity's team (owner of Fabric-Brand) offered him a new creative outlet and access to one of the rare artisanal factories in Japan located in the rural Kojima district where each pair is handmade by dedicated artisans using Japan's top mills.
The collection combines Japan's superior manufacturing techniques (slow spinning, slow dyeing techniques and weaving by old type Japanese shuttle looms) with a modern slim-fit silhouette and finishes to create a quality product that is durable and unique.